Falling birth rates will continue to pose a notable challenge for childrenswear in Morocco over the forecast period. Sales of both girls’ and boys’ apparel will be impacted by this demographic shift.
Players have doubts about the growth potential of childrenswear in Morocco. The category is likely to face ongoing challenges from declining birth rates and higher price sensitivity with families facing ongoing financial pressures.
Unisex childrenswear is set to gain significant popularity in Morocco, driven in part by a cultural shift towards gender equality and the dismantling of stereotypes. Apparel labelled as unisex are thoughtfully designed to be suitable for all genders, offering parents greater flexibility when selecting attire for their children.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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