Childrenswear is expected to display a stable development over the forecast period, with value sales underpinned by a continued shift towards quality apparel and footwear. The strong emphasis on functionality, comfort and the use of more sustainable materials will fuel value sales.
Norway’s stagnant birth rates coupled with a declining population aged 0-14 years will continue to put downward pressure on volume growth over the forecast period. Furthermore, the rising popularity of retail e-commerce which allows parents to shop around for bargains, coupled with frequent discounting strategies, will limit more dynamic value sales.
Retail e-commerce and social media will continue to play an increasingly important role within childrenswear over the coming years. Norwegian parents live increasingly hectic lifestyles, and more are appealed by the convenient nature of online shopping, avoiding visiting stores with their babies and children.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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