Although price is a fundamental factor for many local parents when choosing where to shop, there is also a segment, particularly younger parents, who seek to dress their children according to the latest fashion trends and styles. In response to this growing interest, the Spanish giant Zara has capitalised by focusing on collaborations for its Zara Kids fashion line.
Despite loss of value share in 2024, sales of children’s sportswear remain significantly higher than pre-pandemic levels in Chile. This is not only because more children are participating in sports but also because, similar to adult apparel, the interest lies in the comfort and versatility of these garments, attributes that resonated deeply with consumers during the pandemic.
The trend of buying second-hand clothing is steadily gaining traction in Chile, and this shift is extending to childrenswear as well. While second-hand shopping has been growing as part of sustainability efforts, it is becoming more practical in childrenswear due to its short lifecycle, especially during times of spending efficiency, as children quickly outgrow their clothing and footwear, leading to higher expenses for parents.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsThis report originates from Passport, our Childrenswear research and analysis database.
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