Innovation in terms of wet-to-dry hair grooming is being driven by consumer demand for personal care appliances that integrate drying and styling solutions, therefore saving time and effort. This is particularly relevant for consumers seeking professional results without the need for too many different appliances, thereby emphasising a shift towards greater convenience and functionality.
The forecast period is likely to see the greater presence of connected beauty devices, as the integration of smart technology enables greater customisation and optimal style experiences, including within hair care appliances. Smart models can improve the user experience and the outcomes by providing customised recommendations, automated tasks and real-time monitoring via apps.
Consumers are likely to increasingly search for hair care appliances with advanced heat control in their attempt to maintain the quality of their hair, while still aiming to achieve salon results. This is particularly relevant as they are increasingly aware of the damage to hair through consistent exposure to heat, and demand models that offer effective grooming solutions that are not detrimental to their hair or scalp.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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