Personal care appliances in Indonesia is expected to continue to experience robust, although slowing, growth in both retail volume and current value terms over the forecast period. Several factors will contribute to this positive outlook, particularly increasing urbanisation and the young demographic in Indonesia.
Retail e-commerce has become a crucial driver of the growth and development of personal care appliances in Indonesia, with online sales set to account for more than a third of retail volume sales in 2024, and further growth expected moving forward. This surge in online shopping highlights the limited brand loyalty amongst Indonesian consumers in this category, as many shoppers prioritise finding the most affordable products.
Body shavers and hair care appliances are projected to remain the most dynamic categories within personal care appliances over the forecast period. The availability of more affordable products is expected to drive this growth, especially with the wide range of low-priced brands available.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!