Aside from Oral-B, Panasonic and Philips, other players that are starting to make their mark in the electric toothbrush units category include Xiaomi, Zenyum, usmile, Simplus, Oclean, PerySmith, Samu Giken, and Aurora D. More brands are looking to add electric toothbrush units to their portfolios, offering these products at more affordable prices and leveraging on their existing customer bases in other areas of consumer appliances.
E-commerce continued to gain share in personal care appliances in 2024. Discounts, promotions and major sales events continued to drive a shift towards purchasing personal care appliances online, with consumers being less concerned about buying these products through e-commerce than they are for major appliances.
Businesses are increasingly leveraging on celebrities, influencers, and content creators with massive followings to engage with consumers and to promote their products via TikTok and Instagram. For example, popular local DJ Leng Yein has promoted Laifen hair care appliances, content creators Jamie Fu and Atikah have also been used to promote Dreame’ pocket high speed hair dryer and the Gaabor brand of hair care appliances, respectively.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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