There are still plenty of opportunities for brands to differentiate their products through technological advancements. The development of AI-driven personal care appliances that adapt to the individual user’s needs could transform the consumer experience, such as skin analysers that tailor facial cleansing routines, automatic pressure sensors for oral care appliances, or body shavers that adjust to the thickness of hair.
As Singaporeans place greater emphasis on health and wellness, there is a growing demand for personal care appliances that can contribute to improved hygiene and wellbeing. For instance, advanced facial cleansing brushes with antibacterial properties, UV sanitisers for grooming tools, and water flossers for improved oral hygiene are becoming increasingly popular.
At the start of the review period retail e-commerce only accounted for a relatively small share of the distribution of personal care appliances but by 2024 the online channel accounted a third of volume sales in the category. These products are generally small and easy to ship while consumers appreciate being able to compare products and prices online before choosing what product to buy and where to buy it from.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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