Personal care appliances is expected to stabilise in volume terms across the forecast period. Value growth will continue to be driven by ongoing innovation as consumers upgrade to more advanced and sophisticated models, notably in hair care appliances.
IPL hair removers witnessed intense promotional activity during the Christmas and Black Friday period providing consumers with access to more affordable products. The new EU Medical Device Regulation (EU MDR) is set to be released over 2024 which considers certain beauty devices including IPL hair removers to be a medical device.
Hybrid grooming still presents a relevant growth opportunity over the upcoming years, with manufacturers expected to invest in developing features that brings personalisation and better responds to consumers different needs. Consumers will continue to opt for options that can offer style choice, convenience, versatility, better precision and multifunctionality.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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