Despite the shock of the sudden increase in prices of body shavers and hair care appliances in 2024, volume growth is expected to slowly pick up in these two categories. Consumers are expected to return to buying hair care appliances and body shavers over the forecast period, due to the growing range of cheaper appliances in Morocco.
Despite the brighter outlook for personal care appliances and solid volume growth anticipated over the forecast period, cheap knockoffs will be an issue. Imports from Turkey, China and India which are sold in the informal market are likely to damage sales in formal channels.
Retail e-commerce is expected to develop well over the forecast period with a plethora of retailers fighting for a bigger share of online sales. In 2024, the proportion of online sales was small in personal care appliances, but it is expected to grow dramatically over the forecast period.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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