Panasonic will remain the leader in personal care appliances, due to its solid competitive advantage in hair care appliances. Taiwanese consumers enjoy following Japanese trends and this extends to leading brands such as Panasonic.
Personal care appliances is led by international players in Taiwan, as consumers prefer purchasing imported brands for their stronger functionality and designs. Local brands including Sampo, Sanlux and other smaller brands have been gradually withdrawing from the market.
Tescom has been steadily growing volume share since its arrival in Taiwan in 2015 supported by regular marketing campaigns throughout the year. The brand has been expanding its retailing channels from e-commerce, independent electric and specialist retailers to Tsann Kuen, Japanese supermarkets and Costco’s.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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