The health and wellness trend is expected to continue driving sales of personal care appliances in Brazil in the forecast period in both retail volume and current value terms, with all categories set to see growth. Although continuing to be led by major brands, personal care appliances is expected to gain penetration through lesser known brands, which appeal both to the cultural aspects of personal care, such as those related to the male segment, and to consumers aiming to make their money stretch further.
Personal care appliances has high penetration via e-commerce in Brazil, with marketplaces such as Amazon and AliExpress offering new, sometimes unknown brands with a lower unit price. However, there is expected to be a slight shift in the availability of foreign products in the forecast period.
Electric facial cleansers is set to see the strongest retail volume growth in personal care appliances in Brazil in the forecast period. Continuing to gain penetration in multiple consumer appliances categories, the Chinese brand Xiaomi is set to leverage the growth potential of electric facial cleansers, and the tax imposed on imported products worth less than USD50.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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