Personal care appliances in Turkey is set for further healthy retail volume growth over the forecast period, albeit slower than at the end of the review period. Demand is set to be driven primarily by the country’s large young population.
Hair styling appliances is predicted to remain the dominant type and a major driver of new purchases in hair care appliances, and personal care appliances overall. Turkish women’s strong focus on their appearance ensures that the demand for hair styling products remains high, making them a key consumer group in the category.
The competition in personal care appliances is set to see a focus on pricing strategies in a still highly inflationary climate. More intense price-based competition is anticipated as both local and international players compete for retail volume and value shares.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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