Personal care appliances in the US is anticipated to experience positive retail volume growth throughout the forecast period, driven by continued innovation in categories such as hair care appliances, oral care appliances, body shavers, and pro-ageing appliances, and the growing consumer association of beauty with high tech. Scalp health, which is linked to hair thinning and loss, and has been a subject of hair care topicals for a few years, is now a feature of hair care appliances.
Retail volume growth is expected for body shavers in the forecast period, as the category will continue to benefit from advances in body hair removal, which have made at-home treatments safer and more effective. The latest body hair removal devices also offer features to minimise skin discomfort, and can be customised according to skin and hair colour.
Electric toothbrush units is set to experience strong retail volume growth throughout the forecast period, thanks to consumers’ growing awareness of the association of oral health with overall health, and brands’ desire to innovate with smart features that promise maximum hygiene benefits. The recently launched Feno Smartbrush is an example of how smart toothbrushes are evolving towards having more diagnostic functionality.
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Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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