During the forecast period, personal care appliances in China is expected to witness a low positive retail volume CAGR. Growth momentum is likely to continue for hair care appliances, thanks to the further penetration of high-speed hair dryers, and the rising demand for hair styling appliances, as consumers are becoming more focused on appearance due to increasing outdoor activities in the post-pandemic period.
Amidst overall weakening demand and declining volume sales in small cooking appliances and food preparation appliances, leading brands are exploring new business opportunities by venturing into personal care appliances. For example, in 2024 Guangdong Bear Electric Co Ltd intends to acquire a 62% stake in Guangdong Roman Technology Co Ltd, a company that offers personal care appliances and engages in ODM and OEM manufacturing.
Smart products can intelligently monitor appliances, providing more personalised services to consumers. Due to the rapid development and evolution of technology, personal care appliances is expected to see growth in the number of smart products in China in the forecast period.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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