Personal care appliances is set to maintain solid retail volume growth in South Korea throughout the forecast period. The home beauty market is expected to grow rapidly over the next five years, with categories such as electric facial cleansers and beauty devices (under other personal care appliances) driving this growth.
Dyson’s hair care products have revolutionised the South Korean market, becoming a popular choice despite their premium price. Products such as the AirStraight Straightener, launched in 2023, cater to busy urban consumers by offering time-saving, multifunctional capabilities.
There is a noticeable increase in the number of consumers in South Korea who are experiencing hair loss, or are concerned about this issue, including those in their 20s or younger. Meanwhile, Millennials and Generation Z also show a strong commitment to their wellbeing, and are not hesitant to invest in products and services that contribute to their overall health and appearance, including hair care appliances with specific functionality.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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