Personal care appliances is expected to witness solid growth over the forecast period, driven by electric toothbrush units which are capturing the attention of Swedish consumers. Electric toothbrush units offer clear efficacy compared to manual toothbrushes which easily justifies the premium price of these appliances.
The return to normal consumer lifestyles and shift in household spending priorities will place a greater focus on grooming and personal appearance over the forecast period. Consumers will become more willing to invest in personal care appliances to replace old models and upgrade to better appliances offering multi-functionality and new benefits.
Oral-B states that the average brushing time among Swedes is too short and hence not all teeth are cleaned effectively. It also reports the tendency to damage gums when brushing the teeth.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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