While maturity remains an obstacle to retail volume increases in personal care appliances, there remain more significant growth opportunities in retail value terms. Through the forecast period retail value (constant 2024 prices) sales are projected to continue to outpace retail volume sales in growth terms.
Key global brands, such as Philips, Braun, Remington and Panasonic, are well placed to continue to perform well in their respective categories of personal care appliances. Such brands benefit from highly recognised names and wide portfolios across different price points.
The growth in retail volume sales of personal care appliances over the forecast period is set to be driven mostly by replacement purchases, as the key categories show signs of maturity. Hair care appliances is projected to see the highest retail volume and value growth in absolute terms.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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