The positive trajectory in retail volume sales of personal care appliances is projected to be maintained over the forecast period, supported by expected rising incomes and standards of living, social media trends and brand expansion across urban and into rural areas. The category is also increasingly influenced by international beauty trends, as seen with the take-off of electric facial cleansers, and younger generations, who tend to be most influenced by social media.
In the competitive landscape of hair dryers, the owners of brands like Dyson and L'Oréal are introducing new-generation models. For example, L'Oréal’s AirLight Pro hair dryer, released in 2024, is advertised as offering professional-grade performance with efficient drying, minimal heat damage and versatile styling options.
The perception and performance of personal care appliances in Vietnam are significantly influenced by social media trends. Brand owners are set to continue to collaborate with influencers to enhance consumer awareness of products and their features and usage.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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