Personal care appliances is expected to maintain solid retail volume growth throughout the forecast period. The growing desire to present a polished image and personal appearance will further encourage consumers to choose newer and more advanced personal care appliances.
Despite the positive outlook, body shavers could face significant competition over the forecast period from beauty salons which provide depilation services at competitive rates. In addition, the growing popularity of depilatories in the form of hair removal creams and sprays for different consumers can pose a significant challenge for widescale adoption of electric body shavers in India.
Although many Indian consumers prefer to visits appliances and electronics specialists for high-priced appliances, preferring to physically see them firsthand, understand the various features and obtain advice from in-store experts before making a purchasing decision, this trend is not as strong in personal care appliances. Category sales are driven by strong consumer awareness, combined with a wide range of offerings, resulting in many local consumers purchase these products from e-commerce.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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