The increasing participation of women in the formal workforce is set to elevate the demand for personal care appliances. Financial incentives given to women in employment will support the growth of personal care appliances, particularly hair straighteners and hair dryers which are popular amongst the female population that wants to look good.
Economic recovery will improve consumer purchasing power, supported by urbanisation and population growth in Nigeria. The expanding consumer base will support volume growth of personal care appliances over the forecast period.
Retail e-commerce will be an increasingly important channel in personal care appliances as most brands are marketed via digital and social media channels. Generation Z are highly adept at using online channels to find and research products.
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Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsThis report originates from Passport, our Personal Care Appliances research and analysis database.
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