Total volume sales of spirits are set to marginally grow over the forecast period, albeit at lower rates compared to the review period. A combination of consumers’ healthier lifestyles, lower purchasing power, higher prices per litre, competition with premium beer and with emerging categories such as RTDs will lead to slower volume growth rates, particularly among younger adults.
Spirits consumption in Brazil is influenced by different factors, some macroeconomic and some intrinsic to the category. With regard to the latter, seasonality, convenience and the recreation of social occasions is a challenge that producers of spirits are likely to face.
Category players are in a period of uncertainty due to potential future tax frameworks in Brazil. By the end of 2024, the Federal Senate approved the implementation of a “sin tax”.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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