Total volume sales of spirits in Chile are expected to recover over the forecast period, supported by the easing of the inflation rate and an increase in discretionary expenditure. With fewer financial pressures, Chileans are expected to expand their current on-trade consumption, as well as trade up in terms of brands, returning to their favourite options after having previously substituted with cheaper spirits or other alcoholic drinks due to financial constraints.
Despite the positive outlook for spirits, bars and restaurants in Chile have responded to the increasing move away from alcohol among younger consumers by enhancing their mocktail offerings, recognising the growing demand for creative, alcohol-free options. The expansion of mocktail menus caters not only to abstainers, but also to those seeking moderation, variety, and a break from traditional alcoholic drinks.
Large bottles of spirits are likely to remain an attractive option for consumers who are searching for a better price per litre. With recent high inflation rates in Chile, large formats have been gaining popularity, with the major pisco brands offering their 1-litre format.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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