Sales of spirits are expected to see a return to growth in total volume terms over the forecast period. This is likely to be driven average prices going down and pressure on purchasing power waning, which should encourage consumers to purchase more spirits in on-trade outlets.
Driven by premiumisation, the mixology trend is set to become more and more relevant in Italy over the forecast period, attracting locals and tourists looking for fun and interesting drinks. During the review period, mixology mostly focused on English gin-based cocktails.
Premiumisation is likely to shape investment in innovation within spirits over the forecast period as players look for new ways to stand out in an increasingly crowded market. New premium, super-premium and ultra-premium products are likely to be launched in categories such as English gin, tequila (and mezcal), Japanese whisky, single grain whisky, and dark rum, with the focus not only being on the quality of the product and its ingredients but also its packaging and brand image.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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