The outlook for spirits in the Philippines remains positive over the forecast period, as the country continues its economic recovery. Volume sales is expected to rise steadily due to the strength of domestic players who are committed to broadening distribution and rationalising costs to create efficiencies.
As spirits continue to expand, there will be further scope for premiumisation. Whilst the bulk of the category will derive from economy-priced spirits, major players will tempt consumers with premium offerings.
The growing trend among younger drinkers to reduce their alcohol intake, including opting for non/low alcohol drinks, is expected to gain traction over the forecast period. Spirits are associated with at-home entertainment and parties, which suggests growing demand for no- and low-alcohol spirits for such occasions.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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