Spirits will register moderate volume growth over the forecast period. There will continue to be a growing preference for locally produced spirits that offer a balance of affordability and premium quality.
Moderation in alcohol consumption will also influence sprits over the forecast period. Brands in Kenya are expected to follow global patterns by offering products with lower alcohol content to cater to health-conscious younger consumers?.
E-commerce will continue its healthy growth trajectory over the forecast period. In addition, the online space will be increasingly important in terms of marketing and promotion.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See all of our definitionsThis report originates from Passport, our Spirits research and analysis database.
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