Despite the changing consumer landscape and lifestyles, spirits in the US is expected to remain resilient, with fairly static total volume sales over the five year forecast period. The higher level of sales seen after strong growth in the pandemic and post-pandemic years is expected to be retained.
Although the premiumisation trend is likely to continue, dual consumption patterns are expected, with consumers either indulging and showing status, or prioritising value-driven choices to maximise consumption. There are already indications of private label lines and channel migration helping consumers to save money on spirits.
The rise in sales of alcoholic drinks that was seen during the pandemic was in part due to US consumers, bored and stressed at home, turning to alcohol to compensate. With the pandemic petering out, this led many of these same consumers to re-evaluate their relationship with alcohol.
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Understand the latest market trends and future growth opportunities for the Spirits industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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