Groupe Danone continues to be the leading company in the global dairy products and alternatives market, with a particular focus on yoghurt and milk formula. Although it has been losing a little of its global retail value share in recent years, like all top companies it is focusing on innovations around healthy eating to better respond to consumers’ evolving demands, including an emphasis on high-protein products as well as those fortified with nutrients promoting gut health.

Growth in demand for plant-based dairy products in India is expected to remain strong in 2024, with double-digit retail current value growth anticipated. Fresh cow’s milk is usually consumed on a daily basis in Indian households. While India has a large dairy industry with high penetration of dairy products, there is growing evidence of rising lactose intolerance in the country, which is driving demand for plant-based dairy products. In addition, with increasing urbanisation, many consumers’ lif

Less mature plant-based dairy categories in Brazil, such as other plant-based milk, and plant-based cheese, have experienced rapid growth in recent years, driven by a confluence of factors. Increasing consumer awareness of the environmental, health, and ethical benefits of plant-based products has played a pivotal role. As consumers adopt healthier lifestyles, they are seeking plant-based alternatives to traditional dairy products. Technological advances have been instrumental in creating plant-

Retail volume and value sales of soy drinks in South Korea continue to steadily decline. Local consumers now have a wider range of options beyond soy drinks with the emergence of various plant-based milk variants such as almond and oat milk. As demand increasingly shifts towards other plant-based milk based on almonds and oats, the share of soy drinks continues to be challenged.

Retail demand for plant-based dairy in Peru continues to decline, driven by the dominant soy drinks. Although the economic situation in Peru is showing shown signs of improvement in 2024, concerns over the country's future persist, particularly due to ongoing corruption scandals and uncertainty regarding the next government. This environment continues to constrain the potential for attracting new consumers to plant-based dairy, as many Peruvians remain focused on reducing their expenditure on no

Modern consumers in Slovenia are increasingly health-conscious, with many following vegetarian or vegan lifestyles and seeking non-dairy alternatives for daily consumption in 2024. Concerns about animal welfare and reducing animal suffering are key factors driving the shift from animal-based to plant-based products. In 2024, plant-based dairy continues to witness stable consumer demand, with significant growth potential per capita. The lingering effects of inflation have led to rising product pr

Overall, plant-based dairy in Canada is projected to see stronger retail volume and current value growth in 2024, compared with 2023. The category gains momentum as the country witnesses healthy growth in the vegan and vegetarian populations. While some consumers are shifting towards vegan, vegetarian or flexitarian diets for health and wellbeing reasons, others are following such diets out of religious binding, as is the case with a large number of the immigrants coming into the country. Thus,

Plant-based offerings within dairy products and alternatives in Sweden continue to do well in 2024, despite falling sales, having expanded from a small niche to much broader ranges and varieties over the years. According to studies, the majority of Swedes eat entirely vegetarian meals at least once a week, with the vegetarian diet most prevalent among young consumers and women. While the proportion of vegetarians and vegans is stable, flexitarians eat vegetarian to a slightly lesser extent. The

In 2024, plant-based dairy in Malaysia is projected to see a strong decrease in retail volume sales and a moderate downturn in retail current value sales. This is partly due to intense competition between soft drinks (juice and Asian speciality drinks) and soy drinks, with these products displayed side-by-side and available at similar price points. Moreover, juice and Asian speciality drinks are seeing extensive brand activity, which lures consumers away from soy drinks.

Plant-based dairy is seeing skyrocketing retail value growth in Slovakia in 2024, with retail volume also robust. That said, we should remember that plant-based dairy is a less mature category than traditional dairy, thus is growing from a lower base which helps to support a stronger performance. Plant-based dairy appeals to both vegans and those who are lactose intolerant, creating its own niche base. However, traditional dairy also remains strong in Slovakia, thus dairy-based and plant-based o

There is a limited appetite for plant-based dairy products in Cameroon, including plant-based yoghurt, with sales reporting a sharp decline in retail volume terms in 2024. Traditional dairy products dominate the market, and plant-based dairy has yet to gain significant traction among consumers. Cultural preferences, familiarity with dairy-based products, and a lack of widespread awareness about plant-based options contributes to the minimal demand.

Plant-based dairy in Serbia continues to witness significant growth in both assortment and availability in 2024. While plant-based milk remains the dominant product in this category, other plant-based dairy products, such as butter and cooking cream, are increasingly becoming available at retailers in the country. These products have gained particular popularity during the fasting period, a time when many Serbian consumers seek dairy alternatives. This seasonal demand has contributed to the stea

In 2024, plant-based dairy in the Philippines is set to experience limited retail volume growth despite ongoing consumer interest. This can primarily be attributed to cost-of-living pressures, which have made these alternatives less accessible to a broader segment of the population. While consumers remain interested in healthier and more sustainable dietary options, the relatively higher price points of plant-based dairy products compared with traditional dairy products have prevented more signi

The demand for plant-based dairy in South Africa continues to grow, with other plant-based milk recording the highest retail volume growth, albeit starting from a low base. Plant-based milk remains the largest category due to its broad availability in supermarkets.

In early 2023 the World Health Organisation declared the COVID-19 health crisis to be over and consumers were free to return to relative normality. As a result, consumers stopped stockpiling, shifting from purchasing large-sized packs of soy milk or rice milk at supermarkets and hypermarkets to smaller, impulsive purchases at convenience stores, leading to a decrease in demand for plant-based milk in 2023 and 2024. Inflation has also impacted food prices, causing price-sensitive consumers to be

Plant-based dairy in Turkey has made significant progress, gradually evolving and expanding to cover various categories within a market with a very strong tradition of consuming dairy products of animal origin. While dairy consumption is deeply ingrained in Turkish culture, the demand for plant-based alternatives is steadily growing, driven by factors such as increased number vegans/vegetarians, health consciousness, sustainability concerns, and ethical considerations. Another trend has been the

Plant-based dairy is a winner in Ireland, achieving healthy retail volume growth as well as strong value growth. This is supported by the growing range of plant-based products available in the country – including from private label. Indeed, the development of private label plant-based products makes such options available to a wider range of consumers, thanks to the lower prices of such options. Tesco and Lidl are private labels which offer plant-based dairy products, with a number of others und

Plant based dairy is set to see dynamic growth in retail volume terms in 2024, albeit from a low base. The category remains relatively undeveloped in Morocco, with offerings mainly limited to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these products have faced challenges in reaching a broad consumer base, due to various factors

Soy drinks is the largest category within plant-based dairy in Singapore. It has been a popular alternative to dairy milk for decades, especially amongst those who are lactose intolerant or follow a vegan lifestyle. Soy drinks are traditionally consumed in parts of Asia, including Singapore, as a nutritious breakfast staple or snack. At the end of the review period, soy drinks has seen a significant number of new launches, leading to strong competition between the various retail brands available

Plant-based dairy is expected to see sales rise strongly in current value terms in Israel in 2024. The demand for plant-based and dairy free products started with consumers who were allergic to lactose or had other health issues whereby they could not eat dairy. However, there has also been a rise in veganism in the country, with a rising number of consumers who prefer not to eat products that come from animals. Many consumers are also looking for variety in their diets and enjoy some dairy free

Plant-based dairy is seeing healthy retail value and volume growth in Poland in 2024, supported by overarching health and wellness trends, alongside trends relating to environmental sustainability. While plant-based cheese is the best performing category, plant-based milks are perhaps the best known when it comes to dairy alternatives. It is noted that oat milk is experiencing a significant surge in popularity, even surpassing soy milk. This trend can be attributed to oat milk's relative afforda

Plant-based dairy in Nigeria experiences a notable decline in volume sales in 2024, continuing the downward trend observed in 2023. This decline is largely attributed to inflationary pressures that have significantly weakened consumer spending power and led to substantial unit price increases across brands in the category. As a niche market, plant-based dairy products are primarily consumed for their novelty and perceived nutritional benefits. However, the high price sensitivity of consumers in

Overall, value sales for plant-based dairy in Guatemala remain low, and are dominated by soy drinks and other plant-based milk. That being said, plant-based dairy is expected to register the highest current value and volume growth among all dairy and alternatives in 2024. Value sales are largely driven by younger consumers of under 40-years-of-ahe, who consider plant-based products to be healthier and less damaging to the environment, though the high prices is an obstacle.

Plant-based dairy in Lithuania will continue to record a positive sales performance in 2024, although the rate of retail volume growth will be considerably slower than that registered earlier in the review period. While demand for plant-based alternatives to traditional dairy products is definitely increasing, a certain critical mass has been reached in terms of the numbers of consumers who are prepared to supplant their favourite dairy products with plant-based options. Nonetheless, the health