In addition to the category leaders, domestic brands are emphasising their local positioning to launch their plant-based options. This aligns with the “Made in Ireland” trend which fosters strong consumer trust.
Overall health and wellness trends will continue to drive developments in plant-based dairy over the forecast period. Indeed, such products offer a good source of vitamins, while generally being low in sugar.
Plant-based milk has gained stronger consumer awareness in Ireland thanks to strong advertising and promotions. Social media and strategic marketing campaigns are thus enhancing the reach and impact of plant-based products in the country.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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