Due to vegan and vegetarian diets being structured around natural foods such as fruits and vegetables, plant-based dairy options have always been pictured as natural and healthy products. However, with the development of the category and the rise of processed brands, natural has given way to industrial processes and additives to improve the flavour and overall characteristics of these products, which has led to processed and ultra-processed options in this category.
Plant-based dairy in Brazil is set to see retail volume and current value growth throughout the forecast period. As plant-based products grow both in terms of assortment and channel distribution, attracting and gaining more consumers, the diversification of portfolios is expected in the coming years.
The evolution of plant-based dairy is on the same path as the overall food industry. Therefore, functionality trends, such as the addition of protein, already spotted in plant-based milk, represented mostly by Nude and Not Milk, should enter more categories, taking advantage of their natural sources, such as soy, oats, and nuts.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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