The category is expected to see a shift from soy drinks to “other” plant-based milk in the early-to-mid-forecast period, in particular. The growing competition from “other” plant-based milk is expected to encourage some soy drinks manufacturers to switch their focus to this category.
“Other” plant-based milk players like Simple Foods and The Sanitarium Health Food Co are predicted to actively participate in food and beverage exhibitions (eg Food & Beverage Fair, Tastefully Expo) in order to educate consumers and boost brand image. Meanwhile, Farm Fresh is likely to expand product visibility through the hiring of promoters and the allocation of areas in the outlets of major grocery retailers like Lotus’s and Jaya Grocer for giveaway sampling and pushing bundle sales (eg buy two packs at low promotional prices).
Despite Farm Fresh’s efforts, plant-based yoghurt, as well as plant-based cheese, is expected to remain negligible over the forecast period. Plant-based dairy is predominantly focused on soy drinks and “other” plant-based milk, but other products are starting to appear in the market as awareness of and the demand for plant-based diets grow.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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