Plant-based dairy will continue to experience positive growth in Lithuania over the forecast period, albeit from a low base, with demand primarily concentrated among affluent professionals in the country’s three largest cities. Consequently, while such products are gaining traction, their overall impact on the market remains limited, and they are therefore unlikely to pose a significant challenge to the dominance of conventional dairy products in the near future.
Other plant-based milk is expected to remain the dominant segment in plant-based dairy in Lithuania. To date, vegan alternatives, such as ice cream and yoghurt have struggled to achieve widespread consumer interest, largely due to challenges such as higher prices, limited availability, and strong competition from traditional and established dairy options.
The forecast period is expected to see private label gain a stronger position in plant-based dairy as leading retailers seek to take advantage of their price advantage to capture latent demand for plant-based dairy among affluent Lithuania consumers. In particular, Maxima, Lithuania’s leading chained grocery retailer, is looking to establish a strong footprint in plant-based dairy via its Well Done private label line.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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