Plant-based dairy products remain a niche market in Morocco, appealing mainly to health-conscious consumers. However, the category Is projected to experience dynamic growth in retail volume terms over the forecast period, albeit from a low base.
The market for plant-based dairy products will be positively impacted by the prevailing health and wellness trend. Over the forecast period, items such as soy drinks, cream, and desserts are projected to attract a wider consumer base, especially among health-conscious middle- to upper-income consumers.
Plant-based dairy remains firmly under the control of multinational players, with these products being predominantly imported. Consequently, their prices are subject to fluctuations in global markets, which can influence local demand.
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Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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