Due to the strong cross-category competition from fresh milk, it is expected that sales of plant-based milk – especially soy drinks – will stagnate over the forecast period. Starting in 2025, tariff-free fresh milk from New Zealand will start to enter the Taiwanese market, which is expected to be backed by increased media coverage, which in turn could steer a shift towards fresh milk products.
At the same time, sales of plant-based milk through the foodservice channel are also expected to stagnate with only modest growth projected in volume terms. In the past, foodservice has been a significant sales channel for oat milk in Taiwan.
Traditionally, Taiwanese consumers have perceived soy drinks to be an affordable and nutritious beverage, especially for older consumers who often consider soy milk to be a cheaper alternative to cow's milk. As a result, modern grocery retailers like convenience stores or supermarkets have been dominated by prominent brands like Uni-President, Kuang Chuan, and I-Mei offering affordable products to attract consumers.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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