Men’s grooming in Poland is far from saturated. Growth is expected to continue steadily as brands invest in male-oriented product lines and expand their offerings beyond basic essentials.
Beards may no longer dominate street style, but they are far from obsolete. Instead, this category is evolving: beard grooming is becoming more customised, with products specifically designed for various lengths, hair types, and skin needs.
Premium male grooming products, especially in fragrance, are expected to grow rapidly in the coming years. Rising wages and greater exposure to international lifestyle trends are nudging men towards more sophisticated grooming routines.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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