The outlook for oral care in Poland is positive. This category will continue to be a priority within the broader beauty and personal care arena, particularly as Polish consumers internalise the message that oral health affects overall health.
Battery and hybrid toothbrushes are set to steadily capture category share. As more Polish consumers transition to electric toothbrushes, there will be a corresponding rise in replacement heads, particularly within e-commerce and drugstore channels.
The quality of private label oral care has improved in recent years, and this will continue resonating well with Polish consumers over the forecast period. Products from chains like Biedronka and Lidl are highly reviewed, widely available, and competitively priced, particularly in comparison to big-name brands.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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