Performance was muted for home garden in Poland in 2024, with both current and constant value sales falling. Though inflation eased, it was still an issue, and the war in neighbouring Ukraine also continued to have a destabilising impact.
Home furnishings accounted for most value sales, and within this, indoor living, was the largest, supported by a strong consumer focus on enhancing living spaces with stylish, comfortable, and multifunctional furniture. This demand was also driven by rising disposable incomes, the expansion of the residential housing sector, and lifestyle shifts, such as the increase in remote working.
In 2024, Ikea Retail Sp zoo. solidified its position as the leading player in Poland’s home and garden, through a combination of affordability, innovation, and sustainability.
In 2024, home product specialists, including home improvement and gardening stores, as well as homewares and furnishings stores, remained the largest distribution channel. This was due to their specialised focus, extensive product ranges, and ability to cater to diverse consumer preferences.
There is considerable uncertainty in terms of the performance of home and garden over the forecast period. Rising construction costs could lead to reduced residential construction, which in turn could have a negative knock-on effect on home and garden.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsThis report originates from Passport, our Home and Garden research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!