The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary pressures, high interest rates and a decline in constriction output constraining household spending.
When it came to spending money on their homes, Polish consumers prioritised their outdoor living spaces, as evidenced by the relative resilience of the gardening category. Watering products performed especially well, driven by the popularity of automated systems from players such as Gardena, which were far more convenient than traditional irrigation systems, and greatly reduced the effort required to maintain green spaces.
The competitive landscape for home and garden in Poland underwent a degree of consolidation in 2023 as consumers, faced with a challenging macroeconomic environment, turned to tried-and tested brands. These not only enjoyed favourable reputations but were also able to withstand the inflationary environment better than their smaller counterparts, due to economies of scale.
The growing penetration of retail e-commerce was a major trend in the retail landscape for home and garden in 2023. Consumers increasingly embraced online shopping due to the convenience offered by the channel, as well as the greater frequency of price promotions.
The home and garden market in Poland is expected to see a relatively flat performance over the forecast period. with constant value sales not anticipated to return to positive growth until 2027.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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