PepsiCo remains the world’s second largest soft drinks company, with strong positions in carbonates, sports drinks, bottled water, and energy drinks. While mature markets show stagnant volume growth, emerging markets offer inflation-driven value gains. Strategic acquisitions like Poppi reflect a pivot towards functional, low-sugar beverages. Competitive pressure from Coca-Cola and private label brands continues to shape the landscape.

Even though packaged juice represents a smaller part of soft drinks revenues, juice is a strong preference amongst Brazilians, due to the wide availability of fruits in the country, especially for home-made preparations. Orange is traditionally one of the most important juice flavours in Brazil. According to Euromonitor’s Economies and Consumers data, Brazil is the largest global producer of oranges, accounting for more than double the production of the second largest producer, China. However, t

In addition to being a key player in its domestic alcoholic drinks market, leading in spirits, Suntory Holdings is the number two player in soft drinks in Japan, holding the top spot in both the RTD tea and bottled water categories. While its international coverage is relatively limited in soft drinks, it has a number of important brands in France and the UK in Europe as well as in Australia and New Zealand.

Juice in Estonia has faced another challenging year in 2024, with sales continuing to decline due to a combination of adverse factors that can only be described as a perfect storm. Global shortages in orange production, stemming from poor harvests, have driven up the cost of orange juice – the cornerstone product of the category. This price surge has cascaded across the juice market, affecting nearly all subcategories and creating significant cost pressures for both producers and consumers. Furt

The juice category is highly competitive in Pakistan, with a wide number of both local and international players. In juice, manufacturers compete on price, packaging, and quality to attract consumers. Slice Mango Juice produced by PepsiCo Inc, ensures its strong presence by placing the brand next to PepsiCo’s soft drinks brands in a dedicated shelf space. Nestlé leverages trade marketing tools to ensure shelf space and position itself as the consumer’s number one choice. Other local brands like

High prices and declining disposable incomes continue to impact volume sales of juice in Serbia in 2024, especially not from concentrate 100% juice, which is experiencing further decline. The fact that juice is perceived to be a non-essential item is also affecting demand. The on-trade channel continues to recover and is recording faster growth than off-trade as consumers are spending more time outside their homes; however, the economising trend and consumers reducing the frequency of foodservic

Juice, particularly juice drinks, continues to post positive growth in off-trade volume sales in Uzbekistan during 2024. However, having plunged by almost a fifth in 2020 due to COVID-19 restrictions, off-trade volume sales of juice remained slightly below their pre-COVID-19 (2019) peak. During 2024, new participants have energized the entire category, bringing innovation and variety. A key driver of this growth is the wide variety of flavours now available, which appeals to a broad range of con

100% juice is again the fastest growing juice category in 2024, despite rising prices, thanks to premiumisation and health and wellness trends. These drinks are perceived as being healthier than most juices as they normally do not contain added preservatives or artificial ingredients. Consumers are keen to prioritise health and wellness and are becoming more aware of what they put into their body. In addition, there is an increased number of juice bars seen in supermarkets and shopping centres,

The demand for fresh packaged juice has witnessed notable growth in Tunisia in 2024, reflecting a shift in consumer behaviour. Traditionally, fresh juice in Tunisia has been homemade, crafted from locally available fruits such as lemons, strawberries, pears, and oranges. However, with the modernisation of society and changing lifestyles, the availability and popularity of packaged fresh juice brands have grown considerably. This category has become particularly prominent during the summer months

Retail volume sales of juice in Israel experienced a modest decline in 2024, primarily driven by rising prices amid ongoing inflation. In April 2024, the Central Bottling Company announced a 4.5% price increase for its soft drinks, including the Prigat brand. This marks a shift from the strong performance seen in 2023, when the removal of the tax on sweetened beverages positively impacted the juice category. However, this momentum did not carry over into 2024, as higher prices and continued econ

Juice performed strongly in 2024 in Dominican Republic, with healthy volume growth. Juice is perceived as heathier than other soft drinks such as carbonates and this supported its growth. A stable economy also supported volume growth. However, with consumers remaining price sensitive, juice drinks (up to 24% juice) registered the highest volume growth. This juice is more affordable than some other options and the preference for juice drinks is also due to their sweet flavour and that they are wi

Overall, juice in Kenya registered muted volume growth in 2024. Though inflation eased, consumers continued to be price sensitive after several years of price hikes. This saw consumers opt for smaller pack sizes, in order to reduce the financial outlay. Many brands had to raise prices by 5-15% to cover higher costs for raw materials and packaging. This also led to private label gaining some traction among consumers with supermarket retailers such as Quickmart and Naivas offering private label fr

The juice category in Canada registered a flat performance in 2024 driven by health concerns around sugar content which has led to the shift away from juice products. Fuelled by the abundance of research online about the high sugar content of fruit juices, including fresh ones, consumers are reaching for alternatives. A growing number of health experts are encouraging people to consume whole fruits instead of juices because they contain fibre content and can prevent glucose spikes. Health Canada

Juice is expected to maintain solid off-trade and on-trade growth in both volume and current value terms in 2024, with increases for all categories. However, soaring temperatures have exacerbated the perishable nature of fruits and vegetables, driving up costs and fuelling inflation. This, coupled with rising transportation, packaging, and labour costs, is further intensifying inflationary pressures. In response, juice manufacturers, particularly those specialising in juice drinks, the dominant

The unit price of orange juice in South Africa has increased during the year due to supply constraints of raw orange juice. This has been caused by lower global orange production, driven by adverse weather conditions in major producers such as Brazil, as well as a reduction in South Africa’s local supply. As a result, local producers’ input costs have increased, based on raw orange juice prices which were already at an inflated level, with the cost being partially passed on to consumers. These p

Sales of juices in Lithuania in 2024 experienced an even steeper retail volume decline compared to the review period, with the volume decline reaching double-digits at 10%. These results were due to 2024 being a particularly challenging period for the juice category. One of the key factors contributing to this downturn was the sharp price increase in orange juice, driven by a global shortage in the supply of oranges. Global orange shortages resulted from extreme weather, which disrupted harvests

Following a significant surge in juice consumption during the previous cycle, primarily attributed to the health and wellness trend, 2024 has seen a slight decline in overall volume sales. This downturn can be attributed to the ongoing effects of the tap water crisis, which persisted into the first quarter of 2024. Many consumers, still distrustful of tap water, have continued to opt for bottled water, which has diverted sales away from juice products. A substantial portion of these sales has sh

Retail volume sales of juice recorded moderate growth in 2024. Whilst juice is perceived to be a healthy beverage in Guatemala, demand has been impacted by frequent heat waves and consumers increasingly opting for soft drinks offering superior hydration, especially in impulse purchases outside the home. Consequently, juice is losing ground to sports drinks and RTD tea.

Juice in the US is set to maintain its off-trade volume decline in 2024, while off-trade current value sales are expected to continue to rise, although at a much slower rate than in the previous year, due to lower price rises. However, within juice, coconut and other plant waters has been rapidly gaining traction in the US, thanks to increasing evidence of such products in off-trade channels in the country. Despite remaining a niche within juice, it is expected to continue to see the strongest o

Juice has achieved positive growth in 2024, largely driven by the increasing cost of fresh fruits, particularly oranges. During periods of market abundance, lower orange prices have encouraged consumers to prepare homemade natural juice. However, 2024 has witnessed reduced orange production due to drought, compounded by rising prices, which led consumers to switch to packaged juice as a more affordable alternative. The overall unit price of juice products has increased, reflecting the elevated c

Juice in Kazakhstan is expected to register a fall in volume sales in 2024. Though inflation has eased, juice continues to see significant prices increases and this dampens volume sales. This reflected a complex interplay of global supply chain issues. The major driver behind the rising costs was the severe disruption in the global orange juice supply, specifically from Brazil and the US. This global supply crisis has had a direct impact on local demand, as local producers rely on imported orang

In 2024, juice has continued to experience stable consumer growth in North Macedonia, driven by the steady performance of juice drinks and nectars and the accelerated growth of both 100% juice categories. These categories have achieved double-digit off-trade retail sales value growth rates, highlighting their increasing popularity. Consumer demand has led to moderate off-trade retail volume growth; however, significant product price increases resulting from the latest wave of inflation have tran

Juice in Georgia has experienced stable growth in both volume and value sales in 2024. This growth is underpinned by the extensive variety of juice brands, flavours, and packaging options available to consumers. Modern retail channels, particularly convenience stores, which represent the fastest-growing area, have played a pivotal role in ensuring the widespread availability of juice. Additionally, the recovery of the foodservice sector has further stimulated juice consumption, reflecting its in

Parents in Costa Rica often face challenges in ensuring their children remain hydrated, and sweetened beverages are frequently chosen as a convenient solution. While carbonated drinks, iced teas, and concentrates are popular among children, parents seeking healthier alternatives are increasingly turning to juice. Juice boxes, in particular, are perceived as a better-for-you option for lunchboxes, on-the-go consumption, and home use. However, as health consciousness grows, especially among higher