Despite a noticeable consumer shift from carbonates and juice to bottled water and to some extent RTD tea, juice is expected to witness moderate volume growth over the forecast period. This growth will largely be driven by the nectars category, which is becoming a preferred choice for consumers seeking a higher fruit content, moving away from juice drinks with a juice content of up to 24% juice and even carbonates.
Coconut and other plant waters are projected to record the second fastest volume growth over the forecast period. Although this will remain a small category, these products are driven by the population of vegetarian and vegan consumers, which is growing in the country.
Sustainable packaging will become more important over the forecast period as players cater to the growing consumer demand for more environmentally-friendly products. Fructal has already embraced bio-degradable packaging in all its products and uses Tetra Pak’s plant-based packaging made from sugar cane.
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Understand the latest market trends and future growth opportunities for the Juice industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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