While the juice category in Lithuania is expected to recover once the global price turmoil subsides, retail volumes are unlikely to return to pre-crisis levels. As such, off-trade volume sales are set to grow at a CAGR of just 1% over the forecast period.
Private label brands are expected to continue their upward trajectory throughout the forecast period. A prime example of this success is the brand Well Done, which offers a variety of packaging types and sizes, demonstrating how retail giants are increasingly keen to dominate the sector.
Premium juices, including not from concentrate 100% juice and reconstituted 100% juice in glass bottles, are expected to remain stable across the forecast period. These products are predominantly consumed within the foodservice sector, where they have traditionally enjoyed popularity due to their perceived higher quality and more natural appeal.
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Understand the latest market trends and future growth opportunities for the Juice industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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