Juice is set to maintain off-trade volume growth in Brazil in the forecast period. Although all categories are expected to see rising sales, coconut and other plant waters is anticipated to see the strongest increase.
Ready-to-drink (RTD) sports protein products saw highly positive sales results in Brazil in recent years, taking advantage of the strong gym culture in the country, and consumers’ appreciation of the benefits of protein for muscle recovery after training sessions. What started with one pioneer brand rapidly gained multiple competitors playing in the space.
In Brazil, there is a simultaneous worsening of two opposite health situations: a nutritional deficiency – anaemia; and a condition typical of dietary excess – obesity. For three centuries, sugar was Brazil’s most important export product.
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Understand the latest market trends and future growth opportunities for the Juice industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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