Over the forecast period, juice is likely to be the most impacted soft drinks category by the proposed sugar tax amendments, which have yet to come into effect. The initial proposal revolves around increasing the base levy on sugary beverages, thereby increasing the overall tax for the impacted beverages.
Despite being present in the local market for several years, cold-pressed juice is still a relatively niche area of soft drinks. However, driven by continued health and wellness trends, consumers are constantly looking for products which provide ample nutrients.
Packaging innovations and strategies in juice are projected to determine both pack material and size, along with the contents of the product. This is because juice in South Africa is highly dynamic, catering for a number of consumer income brackets and demands.
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Understand the latest market trends and future growth opportunities for the Juice industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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