Juice is projected to continue seeing strong growth in retail volume terms over the forecast period with new and existing players investing in what is seen to be a category that is still full of potential. As competition increases players are focusing on marketing and promotion, as well as launching an ever expanding range of flavours to appeal to locals.
Elevated levels of inflation in 2022 and 2023 has influenced the consumption habits of families in Dominican Republic in terms of juice with rising food prices forcing consumers to economise. With inflation expected to remain at an elevated level it is likely that many consumers will continue to favour more affordable options such as juice drinks (up to 24% juice).
One factor that could negatively affect the consumption of juice in the future relates to the Government of Dominican Republic’s efforts to establish public policies on healthy eating for children in schools. In this regard, National Student Welfare Institute (INABIE) of the Ministry of Education decided to exclude nectars and juice from the School Food Program (PAE) due to the high sugar content in these products, since according to the study of the “Nutritional Status of Schoolchildren beneficiaries of the Dominican Republic School Feeding Program (ENPARD)”, a large number of students in the public system are obese and overweight due to poor eating habits, especially outside the classroom.
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Understand the latest market trends and future growth opportunities for the Juice industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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