The juice category is expected to maintain positive momentum during the forecast period, underpinned by the enduring health and wellness trend. Consumers are likely to increasingly favour juice over carbonates, with innovations such as organic juices, vitamin-fortified fruit juices, and an expanding range of vegetable-based options contributing to this shift.
The anticipated continuation of drought conditions and limited local fruit supply will likely elevate fresh fruit prices, reinforcing the convenience and affordability of packaged juice. Manufacturers are expected to address cost pressures by sourcing concentrated juice from markets such as Egypt and Spain and expanding their portfolios to include exotic fruit-based juices like pineapple.
Local juice manufacturers are expected to adopt diversified strategies to maintain their market share in the face of competition from multinational brands. Innovations are likely to include the launch of smaller, affordable packaging formats such as 100 ml packs, similar to Tiwst Valencia and Abtal by Agros Juice Processing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Juice industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!