Juice will register healthy volume growth over forecast period. With a growing number of health-conscious consumers, there will be a shift towards drinks that are perceived as more natural and being beneficial for one’s health, such as juice.
Consumers are conscious about the differences in fruit content between 100% juices, nectars and juice drinks, as well as sugar levels. Over the forecast period, high fruit content and low sugar content will be even more important.
Local producers will continue facing competition from imported well-known brands, especially though modern grocery retailers, where imported brands often get more prominent shelf space. However, local players will take advantage of their current strong position to develop domestically and expand exports.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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