The juice market in Georgia is expected to maintain stable volume sales growth during the forecast period. On-trade sales are projected to expand at a faster pace than off-trade sales, driven by the recovery of tourism and the presence of immigrant communities.
The competitive landscape is expected to remain intense, as local and foreign players vie for consumer attention. Local juice producers are predicted to leverage their originality and authentic flavours to attract consumers, while foreign brands are anticipated to benefit from their extensive presence in modern retail channels, broad product assortments, and frequent price discounts.
Although the juice category in Georgia is highly mature, health consciousness is expected to drive modest innovation during the forecast period. The increasing demand for healthier alternatives is forecasted to encourage producers to expand their offerings of reduced sugar juices.
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Understand the latest market trends and future growth opportunities for the Juice industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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