Uruguayans’ heightened awareness of healthy eating, accelerated by the pandemic and exacerbated by the recent tap water crisis, is anticipated to drive sustained growth in the juice category. Consumers are expected to prioritise products that offer superior nutritional value while maintaining reduced sugar levels.
The diversification of juice portfolios with vegetable-fruit blends presents a significant growth opportunity. Innovative combinations such as beetroot with apple or carrot with orange are gaining attention, driven by their appeal to health-conscious consumers.
Economic challenges in Uruguay are expected to influence consumer purchasing behaviour, with a shift towards more affordable options like juice drinks. These products offer a cost-effective alternative to 100% juice and nectars, making them attractive to budget-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Juice industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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