Uruguayans are increasingly prioritising a healthy diet, particularly with a keen focus on nutrient consumption post the COVID-19 pandemic. Additionally, the tap water crisis from March to September 2023 has heightened consumer concerns regarding the intake of healthy beverages.
Juice manufacturers are planning to diversify their 100% juice portfolios by developing herbal-mixed fruit juices such as beet, carrot, green apple, and orange combinations, along with green herbal mixed fruits, set to be launched by the end of 2023. Fuelled by the health and wellness trend, the COVID-19 outbreak has contributed to the proliferation of health food stores.
The prevailing economic uncertainty in Uruguay is compelling many consumers to opt for more cost-effective soft drinks. Consequently, juice drinks are expected to gain traction due to their lower prices, attracting consumers migrating from nectars and 100% juice seeking affordable alternatives.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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