Prices for juice and other consumer products are expected to continue rising over the early forecast period. The government's planned VAT hike, expected to take effect in January 2025, will contribute to the overall cost of goods, impacting both retail and on-trade sectors.
The growing demand for healthier soft drinks will significantly impact market trends over the forecast period. People with certain health conditions, such as diabetes, or those watching their calorie intake, are becoming more mindful of the sugar content in these beverage, Not from concentrate 100% juices, which contain no added sugars and are perceived as a healthier alternative, are expected to continue gaining popularity.
In recent years, climate change has contributed to a shortage of oranges, which could have implications for Israel's orange juice market. While this shortage has not yet led to significant price increases in Israel, the country's limited domestic production of oranges makes it vulnerable to global supply disruptions.
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Understand the latest market trends and future growth opportunities for the Juice industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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