In Tunisia, children are poised to be the primary consumers of juice over the forecast period. Juice drinks (up to 24% juice) is the largest member of the overall juice category and home to the most budget-friendly products.
Coconut and other plant waters is set to see solid growth during the forecast period. The product area represents a niche market in Tunisia, characterised by the intermittent availability of coconut water.
Reconstituted 100% juice is set to enjoy continued positive growth in both value and volume terms during the forecast period, benefiting from strong demand from upper income consumers rising health consciousness. The segment may also benefit from health-conscious consumers actively turning away from products with added sugar, though there is growing awareness of the naturally high sugar content of juice products.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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