The juice category is anticipated to maintain similar consumer demand over the forecast period, with 100% juice continuing to lead in growth. However, off-trade retail volume and value growth within this area are expected to moderate due to reduced inflationary pressures.
Consumer preferences for healthier products are set to deepen, driving the growth of not from concentrate 100% juice. This product area is expected to maintain its position as the fastest-growing category within juice, supported by its alignment with health and wellness trends and increasing demand for products with no or reduced added sugars.
The product area of juice will continue to be shaped by two distinct consumer groups. One group, driven by health awareness and higher purchasing power, will favour premium 100% juice products with high fruit content and no added sugar, propelling the premiumisation trend.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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