Juice is set to achieve moderate and stable off-trade volume and value growth over the forecast period. The volume growth is set to be stronger than that seen over the review period, which saw the COVID-19 crisis impact performances across most soft drinks categories, including juice.
Over the forecast period, not from concentrate 100% juice is set to remain the fastest growing juice category as the positive effects of the health and wellness trend on consumer habits and purchasing decisions are set to continue with the same intensity. This will result in higher consumption levels and expenditure on juice brands containing a higher fruit content and less added sugar.
Two contradictory trends will continue to prevail within juice over the forecast period relating to different consumer groups and their foci and preferences. 100% juice is set to continue to experience premiumisation during the forecast period, with newer high-quality brands being launched as consumer demand grows.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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