Juice will register muted volume growth over the forecast period and consumers will continue to be price sensitive. As such, players will need to support volume sales by offering discounts and promotions.
Flavour will continue to be the key battleground with players look to engage with consumers, with innovative flavour offerings. A recent launch came from RG Brands’ Gracio is a sparkling juice that contains no preservatives and also contains coffee bean extract.
Despite its health benefits, 100% juice will fail to gain any traction over the forecast period. Juice drinks will continue to account for most volume sales, largely due to their competitive prices, as well as wide range of flavours.
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Understand the latest market trends and future growth opportunities for the Juice industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See all of our definitionsThis report originates from Passport, our Juice research and analysis database.
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