The anticipated growth in juice volume sales is expected to be primarily propelled by juice drinks. Price-sensitive consumers are likely to be drawn towards the lower prices of juice drinks.
Significant competition is expected to unfold between prominent brands and private label juice offerings. Throughout the forecast period, Serbians are projected to continue seeking the best value-for-money propositions offered by private label.
The growth potential of juice consumption might be constrained by health-consciousness. Consumers inclined towards health may seek out healthier juice options, such as those without added sugar or freshly squeezed variants, or even reduce their overall juice consumption.
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Understand the latest market trends and future growth opportunities for the Juice industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Juice industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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